Two story stocks tonight, as Apple has introduced the new iMac. Apple, Inc. (NASDAQ: AAPL) introduced the innovative new computer, which is easily recognized by its extremely sleek design. Steve Jobs announced the long-expected update of its iMac brand today. The company is making a large push to try and position the new iMac for the upcoming back-to-school season and the holiday shopping season.
The iMac has been updated to include faster chips, and glossy screens that should apple to many customers. The new iMac will cost between $1,199 and $1,799, 
depending on their configurations. This price range is a drop from the previous iMac prices, another move to make the new iMac become more mainstream. Apple has had a large amount of success in the computer business of late even before this product update. In the fiscal third quarter that ended in June Apple reported shipping out 33% more iMacs than in the same period the year before.
What will this new iMac do for AAPL? There obviously is no telling exactly what kind of results this new updated iMac will bring, but the innovative culture at Apple is certainly continuing. The company has been in the headlines a lot recently for innovation, and customers are beginning to see the company as the technological innovation leader. Apple, Inc. has seen a large bump in brand name credibility over the past few quarters, which is absolutely immeasurable to the long-term success of a company.
The new iMac comes with very high hopes. Only the future will tell us whether those high hopes were able to be reached, but if they are the stock of AAPL could be off to the races in the near future again.
If you would like to read about the other technology name that is in the news tonight, click here to read about Cisco.
» Story Stock- Cisco Systems (CSCO) from GrowYourFunds
Cisco systems reported strong earnings after the bell today. What drove those earnings? [Read More]
Tracked on: August 7, 2007 8:58 PM | Permalink to Trackback