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Jun29
World Cup Profitability

Bloomberg in an article by Ryan Mills reports on June 29, 2006 that the World Cup will make about 4.7% more than forecast from ticket sales and is likely to be profitable overall.

Ticket sales to the 64 matches look to reach € 450 million ($564 million).  2.93 million tickets were available for sale.  Revenue from sponsors is $600 million, and the balance of the $3 billion in revenue comes from TV, Radio and other media sales.  The anticipated total TV audience is 30 million viewers.

That's remarkable growth for a tournament that in 1982 had revenue of just $8.27 million.  Kudos to FIFA President Sepp Blatter and his staff who have engineered this amazing feat.  That's annual growth of 27.84% or 167.06% growth per tournament.


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